Valuing Australia's Creative Industries

"Valuing Australia's Creative Industries (2013)", authored by SGS, uses best practice management techniques and current data to provide the latest picture of the Australian creative economy.

The report, commissioned and released by the Enterprise Connect Creative Industries Innovation Centre (CIIC), measures and profiles Australia’s creative industries to reveal the extent of the creative industries in this country. Through analysis of creative intensity and the creative trident, the study has illustrated how pervasive the creative workforce really is - how widely spread and how embedded it is in what may appear at first glance to be non-creative industry types.

The report finds the creative sector contributes around $90.19 billion to the national economy annually in turnover. It adds almost $45.89 billion in gross domestic product (GDP) and helps generate exports of $3.2 billion dollars annually. Over and above this contribution, creative industries in Australia employ many volunteers, whose contribution could not be included within these estimates due to insufficient data.

Introducing the report, Lisa Colley, Director - Creative Industries Innovation Centre Enterprise Connect wrote that the report "validates and values the skills and capabilities of the creative industries in economic terms. It has the benefit of being internationally comparable, and clearly shows the increasing demand for creative skills sets across all industry sectors in our economy, as evidenced by the growing number of creatives employed within other industries"

Read and download the report

For more information about SGS's work on the report, contact Yuan Deng, SGS Associate.

links to media articles about the report

The Australian 19 February - ‘Digital sector reshaping our $32.8bn creative industries’

Business Spectator 19 February - ‘Digital sector reshaping our $32.8bn creative industries’

The Conversation 18th February - 'High Percentage of Creative Practitioners Embedded in Non-creative Industry'