Greater Geelong Retail Analysis

The Greater Geelong region has experienced significant population growth – from 201,495 people in 2006 to 244,798 as of June 2017. By 2036, the population is predicted to grow to approximately 351,499. This increase will create demand for new and expanded retail centres across the municipality.

The City of Greater Geelong engaged SGS to analyse Greater Geelong’s retail network, in particular:

  • recent retailing trends
  • land use
  • population growth and
  • planning policy.

To understand the current retail situation in Greater Geelong, we consulted with major retailers, developers, centre managers and trader groups. Our recommendations about future retailing needs across Greater Geelong will guide the development of the retailing sector through to 2036. View the City of Greater Geelong Retail Strategy 2016-36: