City of Greater Geelong
Detailed analysis and policy recommendations guide the development of essential retail services across Greater Geelong.
The population of Greater Geelong has grown significantly, creating demand for new and expanded retail centres across the area.
Residents need access to essential retail services, particularly at a neighbourhood level and within a 20-minute drive of their homes. With the Greater Geelong population expected to continue growing to roughly 350,000 by 2036, the City of Greater Geelong Council needed to review its existing retail strategy.
We conducted a detailed analysis of Geelong’s retail network to help the Council meet future demand for retail services throughout the region.
Our project team consulted with major retailers, developers, centre managers and trade groups in Greater Geelong to understand the current retail situation. We then analysed retail trends, planning policy, land use and population growth in order to make recommendations to guide the development of Greater Geelong’s retail sector through to 2036.