SGS was engaged to prepare a feasibility test product concepts for a two night commercial guided walk between Falls Creek and Mount Hotham, and a full guided bike ride at Mount Buller.
Developing the product concept involved primary research to test the receptiveness of the market to the evolving concept. The proposed route of the walk and mountain bike ride was determined in consultation with land managers and agencies to ensure the protection of indigenous, other cultural and natural heritage values.
This project concluded with a detailed financial feasibility of
both propositions from the investor’s perspective.