Pearl of the Gulf Masterplan
An international team headed by Parsons International (Engineering) produced a Masterplan outlining the development of a 400-hectare artificial island in the Arabian Gulf, off Doha. The plan encompassed 10 residential precincts, housing about 8,000 resident in a mix of villas, townhouses, low rise and high rise apartments. Four precincts included retail and community facilities and three international standard hotels.
SGS provided market and economic analysis of the $4.2 billion project. The SGS market assessment covering residential, retail and hotel uses included a review of the market context, competing developments, demand assessment based on published data and market surveys and indicative pricing. Economic feasibility analysis examined the viability of the project based on residual land value compared to the cost estimates to develop the island and infrastructure.
SGS has also had an ongoing role in the initial stages of implementation through more detailed assessment of pricing, market response to different product and financial modelling, as the refined design has allowed more exact costing.