Draft Retail Strategy for Greater Geelong out for public consultation.

The Draft Retail Strategy for Greater Geelong is now out for public consultation. Prepared by SGS in conjunction with the City of Greater Geelong, the purpose of the strategy was to inform activity centre planning, with SGS’ work primarily assessing the level of retail floorspace required across Greater Geelong until 2031.

Prepared with input from land audits, surveys, focus groups and retail modelling, and based on a comprehensive analysis of issues and opportunities in Greater Geelong, the Strategy sets out the principles, objectives and decision-making criteria to guide future investment in retail floorspace across the City.

The Strategy outlines the vision for the future of retail development in Greater Geelong, defines the retail hierarchy, and provides guidance for future development proponents, including the identification of:

  • Opportunities for improvement of the retail network
  • The quantum of floorspace which each existing and planned centre should accommodate by 2031
  • The areas in the network that will be underserviced by supermarket, department store and bulky goods floorspace over time, and
  • Council’s expectations of development proponents in future investment propositions, whether these take the form of town planning permit applications or proposed rezonings/scheme amendments.

If you would like to read and have your say on the Draft Strategy, visit the City of Greater Geelong’s website by Friday 28th April 2017.